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Why the best ideas come up in the shower?

Why the best ideas come up in the shower?
How many times have you had an idea when your head was in the pillow or maybe even during a shower or when smoking a cigarette? You’re not the only one and there is a good reason for that to happen, as Business Insider magazine revealed this week. (…) In the process of forming ideas, the unconscious is often resourceful, as shown by a study by Carnegie Mellon University.

Read the full article at Observador.pt (August 2, 2014).